Most AI SEO advice is just SEO with a new name
What actually changed for SaaS sites in AI search, what didn’t, and which new advice I’d ignore for now.
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For SaaS, your comparison pages matter more than your blog
When buyers ask ChatGPT for a shortlist, the answer is built from comparison content. If you don’t write it, someone else does.
Stop reporting traffic. Start tracking the shortlist.
SaaS teams can lose organic traffic and still win more demos. Here’s what I track instead of sessions, and how I report it.