When buyers ask AI who to choose, is it you?
ChatGPT, Perplexity and Google’s AI now hand buyers a shortlist before they visit a single website. I find out why you’re missing from it, and get you on it.
Here are the options people usually shortlist:
The numbers
Search moved. Here’s the proof.
of B2B software buyers now start research in an AI chatbot more often than in Google
G2, Apr 2026people use ChatGPT every week
OpenAI via TechCrunch, Feb 2026monthly users of Google’s AI Mode
Alphabet, Jul 2026of B2B buyers chose a different vendor than planned because of AI chatbot advice
G2, Apr 2026of B2B buyers think more highly of a vendor when an AI recommends it
G2, Apr 2026of Google searches with an AI summary led to a click on a result. Without one: 15%
Pew Research, 2025growth in AI-referred traffic to US retail sites over the 2025 holidays
Adobe, Jan 2026how much more an AI search visitor is worth than an organic visitor, by conversion rate
Semrush, 2025Why you’re left out
Most businesses are invisible to AI for reasons they can’t see.
Ranking on Google doesn’t mean AI recommends you. These are the four gaps I find most often, and most teams have at least two.
AI can’t fully read your site
Some AI crawlers miss large parts of a modern website. Your SEO tools won’t warn you, because they don’t see your pages the way those crawlers do.
Your story changes from place to place
Your website, review profiles and listings describe you differently. AI notices, hedges, and recommends a competitor whose story is clearer.
Someone else owns the comparison
When buyers ask “you or them?”, the answer comes from pages someone else wrote. They rarely make you look good.
Your reports say everything is fine
Traffic can hold steady while you quietly drop off AI shortlists. By the time enquiries fall, the gap is months old.
Services
How I get you chosen.
AI Visibility Audit
I find out where you stand in AI search before you invest a penny.
AI Search Strategy
A plan to win the questions your buyers ask, wherever they ask them.
Technical SEO
Your site, fully readable by search engines and AI models.
Comparison Pages
The pages that decide who makes the shortlist.
Content That Gets Cited
Content people trust and AI assistants quote.
Brand Mentions
Your name in the sources AI trusts, not just on your own site.
Proof you can check
I’m testing the method in public.
Most SEO portfolios are screenshots you can’t verify. So I built Cargo Basics, a freight and customs resource on a brand-new domain, and I’m tracking how Google and AI assistants start to find it, cite it and send people to it.
Different industry, same problem as yours: buyers asking detailed questions before they ever talk to anyone.
How it works
Small list. Right order.
I check your brand and your competitors across Google, ChatGPT, Perplexity and Gemini, plus the site itself.
Every issue gets ranked by what it is likely to do for leads and sales. You see the top ten, not two hundred.
Technical fixes, page updates and new comparison pages, done with your team or for you.
AI mentions, rankings and enquiries, tracked every month. If something is not working, we change it.
Writing
Recent opinions
Most AI SEO advice is just SEO with a new name
What actually changed for SaaS sites in AI search, what didn't, and which new advice I'd ignore for now.
Read →Oct 31, 2026For SaaS, your comparison pages matter more than your blog
When buyers ask ChatGPT for a shortlist, the answer is built from comparison content. If you don't write it, someone else does.
Read →Oct 31, 2026Stop reporting traffic. Start tracking the shortlist.
SaaS teams can lose organic traffic and still win more demos. Here's what I track instead of sessions, and how I report…
Read →
About
Hi, I’m Afzal.
I’ve spent 5+ years in SEO and worked on more than 1,700 search projects. Now I focus on one question: when a buyer asks AI about your market, does your name come up?
You work with me directly. No account managers, no junior handoffs, no 200-page report that sits in a drive.
Found wherever your buyers ask.
Google, AI Overviews, ChatGPT, Perplexity, Gemini or Copilot. One clear story about your business, picked up everywhere.
FAQ
Fair questions
What do I get from the free audit?
A personal review of how you show up for real buying questions in your market, who gets picked instead of you, and the first things I’d fix.
Who do you work with?
B2B SaaS, ecommerce brands, agencies, professional services firms, startups and local businesses. If your customers research before they buy, I can help. See who I help.
Can you guarantee rankings or AI mentions?
No. Nobody controls Google or ChatGPT, and anyone promising otherwise is guessing. What I promise is a clear diagnosis, the right priorities and honest reporting.
How soon will I see results?
Some fixes show up within weeks. New pages usually take a few months to get picked up. Your audit will tell you which is which for your site.
How do we work together?
Most clients start with the audit. From there it’s a fixed project or a monthly retainer, depending on what the audit finds.
Free AI search audit
Find out why AI recommends your competitors.
Send your site. I’ll check real buying questions in your market and show you what’s holding you back.