Most AI SEO advice is just SEO with a new name
What actually changed for SaaS sites in AI search, what didn’t, and which new advice I’d ignore for now.
Writing
Notes on SEO and AI search
Opinions and notes for teams who want to show up when buyers ask Google and AI assistants who to choose.
For SaaS, your comparison pages matter more than your blog
When buyers ask ChatGPT for a shortlist, the answer is built from comparison content. If you don’t write it, someone else does.
Stop reporting traffic. Start tracking the shortlist.
SaaS teams can lose organic traffic and still win more demos. Here’s what I track instead of sessions, and how I report it.