AI search for professional services
When clients ask AI who to hire, be the name it gives.
People now ask ChatGPT and Google’s AI for the best lawyer, accountant or consultant for their situation. The firms it names get the call. I make sure yours is one of them.
Sound familiar?
Signs AI is sending clients elsewhere
Most firms never see this happening. These are the clues.
- New enquiries are down, but your reputation hasn’t changed.
- New clients say they found a competitor “online”.
- Your experts aren’t named anywhere outside your own website.
- Your directory and review profiles are incomplete or out of date.
- You’ve never checked what AI says about firms in your field and city.
Why it matters
Where clients research now
people use ChatGPT every week
OpenAI via TechCrunch, Feb 2026monthly users of Google’s AI Mode
Alphabet, Jul 2026of Google searches with an AI summary led to a click on a result. Without one: 15%
Pew Research, 2025What changes
What changes for you
You know where you stand
See which client questions you show up for, which firms get named instead, and why.
Your expertise is visible
Your people, credentials and experience are clear to clients and to AI.
Your reputation is consistent
Directories, reviews and profiles all tell the same, accurate story.
You get better enquiries
Clients arrive already convinced you’re the right firm.
FAQ
Questions from firms
We’re regulated. Can you work within our rules?
Yes. Nothing goes live without your sign-off, and I won’t write claims your regulator wouldn’t allow.
Do you work with small firms?
Yes. A small firm with clear expertise often beats a large one with generic pages.
Which regions do you cover?
Firms in the US, UK, Europe, Australia and Singapore.
Free AI search audit
Find out what AI says when clients ask about your field.
Send your firm’s site. I’ll check real client questions and show you what’s holding you back.